Market research

Market research on branding is the first step we take by assessing an experienced team to conduct the necessary scientific research to get in-depth data of the market. The three main objectives are comprised of:

  • Identifying Top Industry Pioneers
  • Identifying Competitors.
  • Customer Insight Analysis

Sisarv analyses the target audience to make use of proper scientific methods such as Benchmarking, identifying focus groups, questionnaires and interviews (deep interviews).
We use the best research output for your business offer.

Branding Strategy

A brand idea needs a long term strategy if it wants to grow in a competitive market. Our strategy work starts by stating a precise brand mission and goal-oriented vision. After finding a mission an vision that fits your brand and goals, we continue with  effective communications  to reach your target audience and get you the competitive edge you need.

    Our promotion strategies are based on three principles: Segmentation, setting target goals and brand positioning. With this project cycle, we define and promote your brand, bringing you the conversion rate you need to get more customers.

    brand architecture defines the inner structure of a business. Some brands may have other businesses or branches they better accommodate to than similar brands. We consult our clients on these challenges and are avid brand creators by working with the needed strategies to manage them.

    We believe that brands develop like people: They are subject to change over time. If they are not helped in growing, they will deteriorate. That is why they need timed and consistent attention and need to be treated as a valuable partner, since they play a vital role in the success of a business.

    Naming

    We possess the necessary knowledge of key factors to improve your brand: From giving a name along with using years of experience in brand management, in order to help you in choosing the best name your business can use. Understanding the importance of this early step of branding is an important reason for why we take time to study the purpose of your company, its products, services and goals to the core.

    Brand Persona and Communication Strategy

    A brand persona resembles the characteristics and features of your business. If you are an entrepreneur or business owner, your ways, habits and leadership in  business life directly reflect themselves on the organization you run. To give you an overview of what we have done for your brand, we prepare information reports and interviews to help you understand your brand better, consult you and give you support in learning from your brand for further improvement. Our creative team puts its effort to get the necessary information, the idea behind content and its production in order to offer you an effective way for constant brand persona development.

    The logo that has been designed for a brand is vital for its competitiveness and success. It has to be formed by experience, designed with creativity and marked with simplicity to resemble the nature and ethics of its business. That’s why we start the process of persona, name and logo creation along with a firm brand communication strategy to deliver the message at the heart of your business to your customers. Here are some of our creations:

    Borgward
    Sunich
    BMW
    HUAWEI
    Irancell
    Bridgestone

    Slogan, Tagline and Mantra

    A unique message for a brand needs to be created and applied based on audience demand to get the best of their attention. Our team of creative content producers gathers ideas for text content to process them into a solid slogan, tagline or mantra for your brand.

    Market Research

    Acquiring information on the market, competitive strategies and insights to the industry’s audience provides the essential background for further branding processes.

    Brand Communication Strategy

    After conducting market research, the nature of the luxury brand and what it does needs to be defined in order to set out a proper branding strategy.

    Choosing Brand Name and Persona

    In this step, our creative teams will work on designing an appealing brand persona and on finding a fitting, marketable name.

    Visual Identity Design

    A visual identity gives the audience a better understanding of a brand’s character through graphical elements. Since a certain audience looks for a particular brand image that represents their taste, it’s important for a business to maintain brand integrity both on the inside and the outside. We offer a unified character image for brands in the form of brand-books.

    • Graphical Elements
    • Office Items
    • Organizational Elements
    • Digital Elements
    • Below-the-Line (BTL) Advertising
    • Outdoor Advertising
    • Promotional Gifts