Market research is a process where all the information that is needed to successfully make your business thrive is collected. This helps understanding the market and target audience, identifying the most effective ways of communication with customers or clients and developing a proper communication strategy to plan and implement a memorable campaign. We divide our market research process into three stages:
Communication lines are set to work for a diverse range of purposes. These include creating brand and product awareness, identify and raise customer demand, attract new customers and strengthen the relationship with existing customers and maintain competitiveness. To reach these goals, targeted planning and principled strategies must be prepared while making an effective use of resources to reach goals. Sisarv conducts extensive market research and accurate analysis of the industry and competitors along with the knowledge and experience in this area. This prepares the way for a comprehensive communication strategy in order to make your business achieve its major goals.
360 Degree Marketing and Communications Campaign
The 360 marketing communication campaign is a new method that is developed to use all possible contact points to engage audiences with your brand. Its benefits lie in preparing an accurate marketing communications strategy for the proper inclusion of the entire target audience, creating a wider brand awareness.
Plan and Purchase of media
The application of a business strategy requires the proper selection, purchase and planning of media, in line with integrated marketing communications. At Sisarv, the choice of media is taken by using accurate knowledge of the audience’s media habits with the following criteria
- Target Group Index (TGI)
- Price per Media
- Category Development Index(CDI)
First we purchase the most effective media by closely working with its suppliers. In order to increase their effect, we conceive a message that fits a client’s desired goals. Afterwards we publish the message based on the target audience’s media habits. Finally we will define the distinctive criteria to evaluate the outcome of the entire procedure.
Photography, digital content and video production, along with general and specialized advertising text content, slogans, taglines and mantras are examples of creative content that our creative team can produce.
Photography can be a great tool to convey a message in line with a communications strategy. Sisarv employs skilled photographers that also take care of all design and editing stages, who know how to convey your message effectively to your audience.
Teasers and clips are produced by our creative team with the know-how in timing and placing your clip for optimized communications. Sisarv sets high standards in shooting locations, set design, lighting and camera movement.
Our creative and content production teams collaborate on creating different kinds of text content such as strategy statements, slogans, taglines, mantras and general or specialized blog entries.
We also design posters, banners and other types of promotional tools by combining different creative content to bring you the attention of your audience.