Market Research

A successful business starts with a unique idea, customer demand and timing. Market research can give confirmation to the quality and effect of these factors. We apply the most effective scientific methods based on our know-how, economical insight and market segments we operate in. That gives us a picture of all possibilities and strategies in order to accustom to an individual business need. We conduct our business and market research through four clear methods.

Observation and Interviews
Benchmarking
Focus Groups
Questionnaires

Strategic Marketing Plan

Having a comprehensive corporate marketing plan is crucial in order to set and prioritize marketing goals. A marketing plan is a document of findings from market research, aligned with practical guidelines to achieve marketing goals based on the found results and the current economic environment. Marketing and sales are the core of any successful organization, which makes the creation and development of a custom marketing plan essential.

Sisarv develops marketing plans with an in-depth analysis of all key areas that shape the success of your business:

  • Business Analysis

– External Environment: Political, Economical, Social, Cultural, Legal
– Internal Environment: Mission, Ethics, Goals, Organizational Structure

  • Marketing-Mix analysis
    – 4P: Product, Price, Placement, Promotion
    – SAVE: Solution, Access, Value, Education
  • Competitor analysis and identification of target audiences by key factors:- Demographical
    – Psychological
    – Behavioral
  • – Setting goals, strategies and marketing tactics
  • – Monthly budgeting and financial forecasts: – Break-Even Analysis
    – Sales Forecasting
    – Budgeting
  • Control, Assessment and Contingency Plan for unprecedented events

 

Creating a professional marketing plan in the infant stages of a business is an essential step to accustom to a particular market. We get brands promoted through customized strategies and service cycles, along with the communication lines that will generate the most leads and customers.

Integrated Marketing Communications (IMC)

Integrated Marketing Communications is a method that describes an organization’s overall program to communicate with customers. The program aims to be a unified and integrated plan with the purpose of communicating brands through marketing tools.

Topics of the IMC plan:

  • Analysis of the current business state and external environment
  • Market research with your brand in mind
  • SWOT-Analysis; Strengths, Weaknesses, Opportunities, Threats
  • Setting long-term goals based on the company’s marketing strategy
  • Determining target audiences based on various economical factors
  • Unified tools for a marketing and communications strategy
  • Campaign timing and budgeting
  • Assessment and improvement

Strategy and sales Organizations

Targeted strategy helps sales organizations in developing a clear orientation and insight into error probability. Sisarv plans strategies and designs sales organizations within a cycle: First, we plan sales strategies. This step requires critical thinking, analysis and setting goals. Afterwards we focus on sales planning and processes and organize them. The next step is comprised of their implementation, including process management and sales. We will finally monitor all sales processes throughout time.

Sisarv strives to meet the needs of businesses in a competitive and turbulent business world by using its skills and resources in developing sales strategy plans.

  • Setting clear goals and strategies in the field of products, customers and market segmentation
  • Defining sales processes
  • Planning promotional events such as client meetings and the participation in exhibitions and sales development campaigns
  • Setting sale levers
  • Assigning sales objectives and activities in different parts of the sales department
  • The way of communication with other departments
  • Determining methods for negotiation meetings
  • Identifying success criteria

This step focuses on processes and lines. We also have specific methods and connections that are essential for a successful sales implementation and we will give you expert advice on the following topics:

  • Design/redesign of sales processes to meet up with the sales strategy and goals
  • Developing a strong link between sales processes and sales teams
  • Integrated management of sales channels through CRM
  • The development of sales team processes
  • Organization design based on target audience data
  • Single- an multichannel design for sales goals

Once the sales process and structure is set, it needs to be managed continuously by employing the planned procedures and communications. Sisarv consults about the elements and mechanisms needed to manage the sales organization.

  • Sales Management for Product Portfolios
  • Profit Margin Management
  • Setting distinct goals for sales teams
  • Focus on market development based on sales strategies
  • Transparent sales processes
  • The control of sales personnel and teams per capita
  • The control of sales per customer
  • Quality- and quantity-based sales measures control

The whole processes and strategies need to be evaluated in specific periods of time for ensuring accuracy and performance and to avoid potential errors. We provide professional consulting on the following topics

  • Measurement of profit margins per customer
  • Measurement of profit margins per product
  • Calculating sales ratios
  • Calculating the number of customers gained and lost
  • The average amount of customer orders
  • Customer satisfaction surveys

Customer Relationship Management (CRM) System Design

Customer Relationship Management (CRM) systems are one of the key strategic features in a competitive and challenging economy, that allows organizations to manage and evaluate their interactions with customers and suppliers. A good CRM system is designed to boost the gain of new customers, to maintain existing ones and assists in reducing the cost of marketing and customer services.

Sisarv delivers such CRM systems through the following steps:

  • Customer Database creation
  • Information Analysis
  • Customer Selection
  • Customer Targeting
  • Communication with customers
  • Privacy Issues
  • CRM System Evaluation