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Iran’s national capabilities as an economic powerhouse in the region have for long been overshadowed by the threat of nuclear advances, which has for a very long time been the topic for news coverage in the west. But if one cuts only one little piece of a country’s whole picture, it paves the way for distrust and biased information. The most interesting news to be told is exactly everything about Iran not related to nuclear developments. Listed below are 5 major segments of opportunity that can shape Iran’s future:
1.Funding and investment into start-ups:
Start-ups in Iran are increasing in size and number, and with only three venture capital companies in Iran giving small and medium-size companies a hand, they are in the need of more cash and access to new technologies across different market sectors to pace up their development. Further venture capitalists are in great need in the present and also in the future.
2. Tech Entrepreneurship
Iran’s culture has very deep and strong roots in innovation. A reason why Iranians discovered the capabilities of tech entrepreneurship to face the tough sanctions of the past years and keep the leaks of a recessional economy at bay. Now that UN sanctions are already removed and the country can breathe out again, this new interesting field can further its reach and influence of the Iranian economy. Digital Marketing, innovative branding and e-commerce startups are a great example for such endeavour.
3. The ICT Industry
The Information and communications technology segment in Iran is boiling with new business deals, innovation, better Internet access and plans for the future. It can be a great subject to dive into for Investors around the globe, especially when collaborating with one of Iran’s top marketing and communications agencies such as Sisarv – which already collaborates with MTN Irancell – with their current focus of strategy on giving foreign businesses a helping hand, consulting them on the economy and assisting them with establishing a name across Iran as a strong top-of-mind brand.
Digital marketing is an innovative field with constant new developments and inventions for improving business in the segment and for clients across other segments. It can be an effective and efficient combination of entrepreneurship with a marketing and advertising focus, high-end branding strategies for Iranian businesses across all sectors and overall business development. Finding a strong agent in Iran which is a leader in its segment can help a foreign companies in greatly increasing it return on investment, feel secure within a tough economy through consulting, have a strong marketing plan & strategy in order to better focus on their own mission and goals. Establishing such as channel would be greatly beneficial for both Iranian and foreign businesses.
5. Setting a higher Focus on branding in Iran
Branding is and industry that could enjoy a lot more recognition and investment, for the sake of foreign firms and Iran’s economic development. Fields such as real estate branding and improving the overall stability and value of this industry would be highly beneficial for international ties and partnerships. A huge untapped market that can enjoy a lot more attention.
Foreign organisations who want to set up business in Iran should consider those segments, have their market research done by industry professionals with deep local knowledge, and there will be a high gain for all sides when prejudice can be put aside.