The digital marketing Industry is becoming more vibrant and essential to other businesses and Industries. Marketing and advertising, at its core, is meant to promote products, services, brands and companies in the best light possible. One could say that this kind of Industry has no compunction on the product itself and only wants to talk customers into buying even the most useless product. But this reality is becoming a thing of the past, where marketing still had a much higher tendency to be unethical. It cannot be denied that such “core value” spam still exists today, but the trend is on a decline.
This blog series (our second connected series) will include the MENA’s finest, though a numerical ranking is not used since the information on it is still a little too low.
There are two reasons to why the marketing industry in general realized they have to become more ethical and promote the right thing: For one, customers are smarter. If they need confirmation or proof of credibility on a product/service, they only have to type in the right keywords into google and find all the information they need. Second, digital marketing is a new industry that exactly takes this modern reality into account. And third, digital marketing is a young people’s industry.
The contemporary philosophy of digital marketing is one of inbound marketing. Cold calling is just a pain for a customer’s ear so inbound marketing replaced it: The spirit of inbound marketing is that if an agency wants to help out a client to promote its brand, product or services, the agency in question needs to be avid in promoting itself as well. Otherwise it wouldn’t be credible enough to promote other brands.
The MENA region is a place of many changes, developments and new trends. If prejudice is the biggest reason for being or not being, business over here would be catastrophic by now, but it isn’t. If companies see an opportunity is finally opening up, they usually hesitate little if it means they can expand as a company, even if the target country is considered a pariah state.
Iran’s capital of Tehran is financially one of the most stable countries and business hubs in the region. A 98 % education & literacy rate speaks for itself. More than half of the country are extremely active Internet users, numbers rising higher annually. Digital Marketing in the MENA region is on a fast and lethal rise to the region’s standard in marketing services. Some agencies don’t really know how to do it about now, others are excelling at it. After the embargo crisis, the top advertising agencies in Iran are now on a quest to broaden their project atlas.
Yet all the outstanding ones are marked by the same aforementioned be-the-change-you-want-to-see philosophy just like in the industry in other regions:
Market yourself successfully, if you want to market others.