Iran has one of the most diverse economies in the Middle-East/North African Region. With a very high education rate and a trend which develops Iran’s economy into a very digital business-centric environment, the country’s businesses are succeeding at diversifying the economy instead of just focusing on the country’s conventional Oil & Gas Industry. With a population of more than 80 million, a fast-rising internet penetration rate and real GDP estimated to grow about 4% in the next couple of years, Iran started out to work on itself for the international market. By now, it is the second-largest economy after Saudi Arabia and also the second largest population after Egypt. For foreign companies this means a great opportunity to consider in the years to come after the signing of the JCPOA, or also called Iran-deal. So why should you consider a business venture to Iran as your next big opportunity to raise your ROI and expand your business? This article will give you some incentive in order to make a decision and start a very rewarding journey:
Rapid jump of digital growth trends since January
After the day the JCPOA was signed in January, it was not only the motivation and market research of many Iranian and foreign companies that made them plan their trip to the country, but also the growth rate of the actual numbers of the Iranian economy through the effort of many domestic companies. For instance, Iran’s internet penetration rate has risen from last year’s 73 % to 82 % this year. That’s a huge jump in internet users and subscribers. Since the digital marketing industry has become one of the most thriving market segments in Iran-and one of the most vital ones for its growth and innovation-, this trend is very important and can help a digital marketing agency increase your profit in Iran considerably. 38% of all 61 million users use primarily a mobile data plan as their main door to the internet, which means that businesses should absolutely take a very careful look at their responsive web-design and mobile website versions.
A boom of digital marketing in Iran
The marketing & advertising industry in Iran has become vital to the country’s economic development. Especially digital marketing as the new approach to conventional marketing through its inbound marketing point of view, combined with Iran’s very tech-savvy culture, is on the forefront of creating many new opportunities for both domestic and international companies. By now, digital marketing agencies in Iran have enough expertise and local market knowledge to be your most trusted assistant when it comes to starting business in Iran for every market segment including healthcare. Sisarv Marcom Agency combines professionals with over 15 years of experience in marketing & entrepreneurship that can help you in putting a strong first foot into Iran’ very dynamic and challenging business environment
A broad spectrum of still untapped potential
No matter the current positive developments, there is still a lot more market potential possible for Iran. Only through economic diversification and international businesses being bold enough to set up their brand in Iran will everybody truly benefit. At Sisarv Marcom Agency we can help you achieve those results by assisting you in very single step of your strategy: From conducting a market research for the related segment of your business, accommodating your first visit, up to closing a mutually attractive partnership or service package for your business, by using our local knowledge along with our diverse set of digital marketing services.
Overall, a digital approach will help businesses in creating a successful strategy for every of their goals. Along with a strong professional digital marketing agency in Iran, products and services can be sold with high ROI to the target audiences. Yet there is still a lot of undiscovered potential.