So let’s pick up from where we left off and continue with our journey of exploring the wonderful world of SEO and dive a little bit deeper into the details of the overall concept of search engine optimization for your social media advertisement / digital marketing in the MENA region, Dubai and Iran. If you’re new to these posts, feel free to check out the first installment of this series, it’s a great read, so go ahead and start with that to get yourself up to speed; no worries we’ll be waiting for you here to continue this journey together.
Now that we have tackled the basics, let’s get to know SEO a little bit more, and we can do that by continuing with “relevance”. By understanding relevance, we get a better grasp of how search engines look at content on our page. As I mentioned in the previous blog your content needs to be optimized for SEO so that search engines will recommend your site when users search for something that is relevant to your content. In this blog I will tell you in more details how you can go about doing content optimization for search engines so even if your target audience is in the MENA region, Dubai or Iran, your site can get a better SERP (Search Engine Result Page) as well as a higher CTR (Click through rate).
When you are creating content for your website, your digital marketing agency or your webmaster must have a frame of mind of making content that are specific in words, titles, links and headings. Now the difference between the average Joe who creates site content and a digital marketing agency like Sisarv is that we do all that work that I mentioned with the extra added bonus of keeping the content clean as well as have the content with a higher quality than most agencies who do social media advertisement or digital marketing in Iran or the MENA region for that matter. Having clean high quality content is one more thing that is of utmost importance to your search engine optimization. Now you can achieve this cleanness with a high quality by having a well-researched keyword list, and to acquire that you’ll need to do keyword planning for search engine optimization or even better for search engine optimization that is more specific to a certain region, which in our case would be the MENA region, Iran and Dubai. Creating a great keyword list is as much art as it is science, you’ll use tools to see the correlation of the keywords you want to use and the region your digital marketing plan is targeting, to see if those keywords are worth being on your list or not. After you’ve completed your list, it is up to your creative mind to modify them to SEO in the MENA region or Iran and use these keywords in an incognito form in your content so it won’t be bothersome for your visitors when they are reading through your website.
Now there are 3 key factors in keyword planning that you need to look out for when making your list and they are:
When creating keywords and configuring them, you have to ask yourself how accurately those keywords reflect the nature of the product/services you offer. You also have to put yourself in the shoes of the consumer and understand how they might think or search for products like yours on search engines.
- Search volume:
Now for this part you’ll need to make use of keyword tools. A great keyword tool that is also free of any charge is the “Google trends” tool, it provides you through graphs and data with how much a keyword has been searched in a region in a given amount of time, and that is actually the idea behind search volume.
The hard part starts here. It’s not only important that a keyword has a high search volume, it is also important to see how much competition there is for that particular keyword between web pages, if the competition is high, then using that keyword won’t help your search engine optimization as much. So you have to be a regular Sherlock Holmes when it comes to finding a keyword that has high volume search but low competition, you have to be shrewd and sharp.
Creating an efficient and clean keyword list is something that might take a lot of time to create, but as with anything that is worth something, putting this time will cause your SEO to become robust. A digital marketing agency in Iran like Sisarv spends an enormous amount of effort and time in hand-picking each and every keyword on their list when crafting their keywords list. Just like when creating a Rolls-Royce, the time spent paying extra attention to the little details will cause the creation of a luxury car unchallenged in design, so will the time spent by technopreneurial digital agencies like Sisarv, which is a leading expert in digital marketing / social media advertising in the MENA region and Iran, cause a more intentionally focused traffic through your site.
Now we just got a little deeper in to the woods of SEO, our journey doesn’t end here, the road to mastering SEO is a long one and it is paved with hardship, but don’t worry, just keep coming back here and we’ll get to the end of this road together.