Welcome back again.
In the previous post we briefly talked about site structure, and as I promised, in this post I’ll tell you how you can make your website more structured and how to do keyword distribution on your sites to improve your SEO. As always if you’re new here feel free to check out the previous installments so you can be up to speed and don’t miss out on anything we discussed.
The point of optimizing the structure of your website is for the search engine to crawl through your whole site with ease and without facing any difficulty or confusion. The structure must make sense to the search engine so it would recommend your website when people search for content that are relatable to your site, business or brand on the internet. Search engine optimization agencies in Dubai or a digital marketing agency in Iran like Sisarv really think thoroughly about how their sites should be structured and designed, so they would get a better SERP and search engine visibility as a digital marketing agency in Iran or a digital agency in the MENA.
So how can you give your website an optimized structure? Just like how we explained in our example in the previous post, order is the key here, meaning it is very important how you create your website hierarchy. This means that you have to think carefully about what sub-pages exactly should be under your Home-page, what pages would become subordinates of your “about us” page, or what content should be placed in your contact us page. Another way to make your website very structured and help the search engine to crawl through your website as fast as possible without missing any content or page is by a linking system in your site, called internal linking. Internal linking is when you use links within your own sites to help the visitor (or the search engine crawler) navigate through your site, and move from one page to another page (favorably a relatable one). You can help your visitors first and the search engine second with a great internal linking and guide them through your site so they can get to the parts of your website as easy as possible without missing content or pages that might be important to the services or products you offer.
Now back to keywords, at the start of the previous post I told you that keywords in your content can also be structured in a way that helps your site’s structure optimization, this is called keyword distribution. The Important and maybe the only thing you need to know about keyword distribution is that the keywords you use should be align with the content as well as the sub-page the content is appearing on. This will also help the search engine to make sense of your content and understand what the webpage it’s crawling through is exactly about. Having this kind of keyword distribution will result in a better search engine optimization and a higher SERP as well as search engine visibility in Iran, Dubai or even the MENA region.
Now in the next chapter I’ll tell you more secrets and techniques that are being used by experts in the digital marketing industry like Sisarv, so you can get your search engine optimization as professional as a digital marketing agency or a social media advertising agency that is killing it in Iran and Dubai.