Before familiarizing ourselves with the concept of video marketing, we should have a good understanding of what digital marketing is. So, let’s ask ourselves; what is digital marketing?
Digital marketing is a multidisciplinary marketing approach. It includes various techniques and tools such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing. In order to achieve success in digital marketing, it is important to select the suitable tools and employ them together in the right way. Keep in mind that employing a single tool will lead to failure in the most cases.
Regarding the knowledge and experience, digital marketing agencies are the best option for all the marketing agencies. They could help brands and companies to select the right digital marketing tools, allocate the sufficient budget to each one, and employ them in an effective way. Sisarv Marcom agency, as a digital marketing company, helped several businesses to advertise and communicate their brand online and find the right approach in these years.
In the last 10 years, the digital landscape has changed significantly. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
Research has shown that adding a video o marketing emails and digital marketing, in general, can boost click-through rates by 200-300%.
As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Every year, mobile video consumption grows by 100%, according to the video-sharing giant, YouTube. Therefore, here are 5 smart reasons to start using video marketing.
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:
1. Video content promotes brand recall.
According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.
To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos, and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online. Embedding Videos on landing pages can increase conversion rates by 80%.
2. Video marketing can boost your site’s SEO.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
By adding video to your landing pages, website and content offer, it’s easy to improve your company’s SEO value and improve your click-through rates across the board. We spend almost third of our time watching videos.
3. Video content performs well on all devices.
Today, one of the biggest trends driving the digital marketing world is the responsive design. When a company’s content doesn’t perform well on a given device or browser system, the business behind it loses traffic and suffers decreased conversions as a result. Fortunately, video content is fit for consumption on all devices, ranging from computers to mobile phones. This expands video’s reach and makes it more user-friendly and consumer-focused. While video accounted for 73% of the internet traffic, it is expected that by 2021, the video will increase this percentage to 82%.
4. Video marketing can help strengthen your brand message.
When you use online video in your digital marketing strategy, you have the perfect opportunity to enhance your brand’s message and drive your company persona home. Through simple features like design and branding, to more advanced features like voice and content, video marketing is the ideal tool to strengthen your brand identity and make sure that your customers know who you are. Live videos are considered to be the fastest growing segment of internet video.
5. Video content wants to go viral.
It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
By creating information-dense, accessible, easy-to-interact-with video content, brands can develop a substantial online following and promote customer recall.
Now that we are more familiar with the digital and video marketing processes, we might take a look at video marketing in Iran.
Video Marketing in Iran
Like the global digital trends, video marketing is one of the best types of online material in Iran that provides the value relevance and flexibility consumers need. This high value made the brands and companies to start making various kinds of video contents in order to create brand awareness, promote a new product, meet the social responsibilities, etc.
Despite the restrictions in Iran national television (IRIB), and also limited access to YouTube and other overboard video sharing services, video marketing preserved its value and popularity as a content through social media. Thousands of videos are circulating every day in Telegram, Instagram and also Iranian video sharing services. Sometimes, a video reaches to more than 1 million views in less than a day in Iran.
Though there are good video sharing services such as Aparat (ranked 5 among top websites in Iran by Alexa) and Namasha (ranked 20 among top websites in Iran by Alexa) available, Instagram and Telegram play the most important role in video marketing in Iran. Due to the popularity of video content in Iran, there are several online shows available on the Aparat and Instagram that share different kinds of videos everyday. Also, Iranian use the video sharing and streaming services like Aparat and Telewebion to watch Iran national television programs that they missed or even watch them live.
Internet Protocol Television (IPTV) Services in Iran
IPTV delivers television services using the Internet protocol suite over a packet-switched network such as LAN or the Internet, instead of being delivered through traditional terrestrial, satellite signal and cable television formats.
Recently, Iran’s public broadcaster IRIB has issued five temporary permits to deliver Internet Protocol TV (IPTV) in the country.
The companies are local mobile operator Irancell; Setad-owned Aseman; Iran Electronic Publication; the Samsung-led consortium Baran Telecom; and Tarashe Sabz – a consortium comprising local internet service providers (ISPs).
All the companies, except Iran Electronic Publication, had been awarded the permits in October 2016. However, they were revoked in November due to a dispute between IRIB and the national regulators, according to Iranian daily, the Financial Tribune.