With the nuclear deal with Iran, the P5+1 have finally come to an agreement with Iranian officials concerning the country’s activities in the enrichment of uranium. As already pointed out by US President Barack Obama, the Iran-deal, officially called the Joint-Comprehensive Plan of Action (JCPOA) is not a document built on trust, but rather on verification. So if all parties of this historical contract want to benefit, all parties, especially Iran, need to live up to their side of the bargain.
What does this mean for people in business & management? It means that this is one of the biggest of external factors that need to be taken into account. If things proceed as agreed upon, this is a big opportunity for both international and domestic Iranian companies to get into business with each other. This is basically a call for interested and open-minded managers to include the term “Iran-Deal” inside their company’s next SWOT-analysis right under the enlightening “O”. The Iranian economy has a very alternative and uniquely diverse character, especially out of embargo reasons and the people’s special culture and history. Doing business as a foreigner in Iran should not be thought of as an easy road to El Dorado.
If you need further information, more personal insight or any request regarding marketing in Iran, you can also contact us
There are a lot of tricky pitfalls and legal matters that need to be lectured to the uninitiated. Within this weekly blog, we are going to throw all the research done so far into a single pot for blogging and giving companies a picture on what they need to be aware of in venturing to Iran and current marketing trends on domestic and international scale. It should serve both as a road map and review of the most important events taking place regarding Iran, for instance the national delegations that have visited Iran within the last months, key-political events that might affect the economy, developments in banking and what market segments are being/going to be very interesting. With its sizable GDP, it is the only country of its size that did not join the international market world yet. As global financial services firm Morgan Stanley has already pointed out:
