According to the educated opinion of experts in the technology sector, we are living in an age that can only be compared to the Industrial Revolution. Scientists have labeled this era as the Digital Transformation. It is rather obvious how the digital age has transformed our attitudes and our lives. For instance, with the development of online taxi services or online food delivery systems, our behavior has undergone enormous change and many jobs have been created because of it.

It can be claimed with absolute certainty that every industry was effected by the internet. The same can be said about Fast-Moving Consumer Goods. The first step to enter the digital world, and to swim with the current, is to develop websites and create pages on social media platforms.

Dina Food Industries, commonly recognized by the public by its nostalgic and popular products Cheetoz and Cheepof, has decided to re-enter the digital arena after one and a half years, and Sisarv Creative Marketing and Communication Agency is proud to work with Dina Food on the digital identity of this major, nostalgic brand.

To design a web platform for Cheetoz, we first need to take a close look at its tagline. Their slogan is “The Sweet Taste of Moments”. It means that Cheetoz wants to accompany us in our happiest moments, and make pleasant memories for us.
Our main objective here at Sisarv was to implement this slogan in their new website. Therefore, we have made efforts to make the best out of graphic design, customer journey, and user experience, so customers can truly feel Cheetoz’s motto in their website as well.

Visit Cheetoz Website

Visual content, the Key to Charm and Success!

In these modern times, one of the huge obstacles in marketing is the short attention span of users. We have tried to effectively use images to communicate with Cheetoz consumers. One example is the use of warm colors like orange and red in graphic designs to attract more people.

One of the other methods we have used to capture the attention of website users was to make contrast. Contrast can create an enjoyable experience for users and prevent their eyes from tiring.

One other factor that adds to the charm and the distinguished feel of a website for its end user, is the use of contrasting and vivid colors. The nature is what we escape to, when we are trying to run away from our everyday routine. Psychologists believe the state of tranquility human beings feel in nature stems from its colors and brightness. Therefore, if the website you are visiting resembles the coloring of nature, you will feel calm, your eyes won’t tire, you will not be easily bored, and your experience of visiting that particular website will be memorable. But you should keep in mind that there is a very thin line between busy graphics and stylish ones, so to avoid making such mistakes, it is recommended that you seek the advice of art consultants and UX experts.

Crispy Chips Cheetoz | چیپس کریسپی چیتوز

Replacing long texts with graphic images to communicate messages, is one of the other variables we have been careful with.

One instance of the implementation of this concept can be seen in Cheetoz website’s footer. This footer was designed using the packages that customers have memories with. As we said before, if you have designed the most amazing website or the most original content, if people don’t see it, it means you have practically done nothing.

Message Delivering | آنتقال پیام واحد با گرافیک

First Step: The Path Users Follow

To figure out how to convey Cheetoz’s slogan to users, we first needed to understand what users look for in this website. To find the answer to this question, we had to check the journey they took. After finding the customer journey in Dina Food’s website, we simplified the user experience to simplify their journey. Therefore the design of the website is in a manner that gives easy access to the content users search for. This will help us minimize the bounce rate of Cheetoz’s website, and engage the users with the content to get our preferred result.

Moreover, one of the standards in the realm of UI design is easy access to desired content. A factor that we believe every website needs to be cautious of, so that the user will not be more than three clicks away from the product they are looking for.
We have tried to create an interesting user experience which will awaken the user’s curiosity to increase their engagement with Cheetoz’s website pages.

Horses for Courses!

Exactly like this saying, each page is especially designed to suit the distinctive features of a content or a product. But this does not mean we have lost touch with the significance of the overall coherency of the website.

The coherency that we are talking about was not only for the content of pages, but also for the design of each page, so that all pages are consistent in following the slogan of Cheetoz and convey the feeling of coherency to the users.

Cheetoz Everywhere!

Sisarv’s services for Dina Food was not limited to website degisn. We are proud to have managed the social media pages of the company according to the principles of the science of marketing. All the visual and text-based content posted online strictly abided the brand’s guidelines. Furthermore, the target market was identified according to each product’s nature. This identification of the target market was made through interviews and long briefings with consumers.

In the following section you can see samples of these content.

In this post, we attempted to present information on the methods and principles of website designs for FMCG, especially snacks and Cheetoz’s other products, and reviewed the different techniques to do so. Website design is one of Sisarv Marketing Agency’s main services.
Click here to visit samples of our work.
Website design is not the only service offered by Sisarv. To find out more about our other services, click here.

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The Taste of Sweet Moments in the Design of Cheetoz’s Website