It’s a question doctors and dentists ask all the time. So let’s begin by defining A strong corporate identity helps reinforce a company’s brand image and supports its marketing activities. When a corporate identity program is presented consistently, it creates a positive and lasting impression of the company. The value of corporate identity is immeasurable: Its value increases each time it is presented properly and decreases with every improper application.
Corporate identity generally includes a logo and supporting devices, such as your letterhead, business cards and envelope, all assembled within a set of guidelines. The guidelines govern how the identity is applied and confirm approved designs for printed and electronic pieces that maintain visual continuity and brand recognition.
In today’s competitive marketplace, it’s imperative to establish corporate identity standards. They ensure that everyone within your company, from individual employees to branch offices, is representing the company the same way each and every time they interact with customers and prospects.