It’s a question doctors and dentists ask all the time. So let’s begin by defining A strong corporate identity helps reinforce a company’s brand image and supports its marketing activities. When a corporate identity program is presented consistently, it creates a positive and lasting impression of the company. The value of corporate identity is immeasurable: Its value increases each time it is presented properly and decreases with every improper application.
Corporate identity generally includes a logo and supporting devices, such as your letterhead, business cards and envelope, all assembled within a set of guidelines. The guidelines govern how the identity is applied and confirm approved designs for printed and electronic pieces that maintain visual continuity and brand recognition.
In today’s competitive marketplace, it’s imperative to establish corporate identity standards. They ensure that everyone within your company, from individual employees to branch offices, is representing the company the same way each and every time they interact with customers and prospects.
The benefits of Corporate Identity
Corporate identity benefits your business in many different ways. A company that invests in a solid corporate identity tells its customer “we are here to stay.” It’s a sign of longevity, which is not only attractive to customers, but also is desirable to potential investors. It’s an indicator that you are serious about being successful, that you’re a reliable leader in your industry.
The aims of a corporate identity are to:
- create a single, steadfast and clear visual identity for your company, its divisions and/or its sub brands;
- project your company as a professional, reliable and contemporary organization; and
- Leverage your brand equity and standardize your company’s visual presentation in all cross media applications.
The Corporate Identity and Healthcare Branding
The first step to start branding process is a proper CI design. At the heart of CI is your company’s logo. As one of your most valuable assets, it should be the first thing your customer sees and the last thing they remember. A well-designed and consistently used logo can unite the company, its offices and subsidiaries under one umbrella.
Logo is a vital section of a brand. Your profession should not to be lost due to similarity. People prefer to use the medical services which are well-known brands, since this is about health and everyone is looking for the best option and they choose a reliable brand. Using a proper branding, it will be possible to promote your validity. Each doctor or medical center may have unique statements about their work and workspace and these differences should be visible in logo. Since everyone believes that a known brand has validity, high quality and less risk in using the services, they spend money more easily on that. They also believe that the brands which spend a great deal of money on advertising, they never waste their capital with providing low quality goods or services. In fact, stabilization of a brand helps to occupy a corner of the customers’ mind. In other words, a brand is a set of experiences which customers memorize of the person/organization services.
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