Even though Iran is still facing sanctions after the JCPOA, the country has established a quality healthcare industry throughout the years. There are a number of factors that have caused this positive development even in the wake of economic challenges: For one, healthcare practitioners in Iran have a great reputation, both on domestic scale and international scale.
Iran's healthcare insurance is also a very well-established system comparable to some of the best domestic healthcare insurances in the world. Even though bureaucracy in Iran takes german extents at the least, it is very well organized and efficient in the case of healthcare. Major challenges include a more fluent trade of cutting-edge healthcare devices and robotics, which so far has been tackled with an outstanding expertise of practitioners. Nevertheless, devices will keep representing a challenge since Iran wants to align itself with present-day global standards in healthcare solutions and is currently still facing a range of sanctions. Nevertheless, Iran's healthcare market is considered to be of very high quality and now that more EU firms are entering the country, there is huge opportunity for investment and Iran is setting exemplary standards for its overall growth. It is considered to be the 30th most efficient healthcare system, ahead of USA and brazil. Here are some key factors of one of Iran's most important markets:
Medical tourism is on the forefront of Iran's healthcare industry, with many people from other countries in the MENA region coming to Iran for medical treatment. Medical tourism globally was worth 19 billion dollars and is expected to grow with 18.8% CAGR to a 46.6 billion dollar market in the year 2021 (Reuters). Iran is adding to this scale with a growing country-inbound demand in this industry. Even though in the MENA region medical tourism's growth is being restrained by slowly regenerating oil prices, the region's iranian component and its professionals are showing enough resilience to qualify for a moderate growth rate.
6% of Iran's GDP is based on healthcare spending. The healthcare market grew from a USD 24 billion in 2008 to a value of around USD 98 billion in the current fiscal year. As a young nation, healthcare expenditure is expected to rise due to more young adults spending into personal healthcare for themselves and their families, a trend that is -just as in any other young population - going to rise on the long term.
Iranian healthcare practitioners tend to receive outstanding education through different means. For one, many doctors and surgeons study abroad, notingly at top-universities and eventually take their aquired knowledge back home and to the country's also high-quality universities. Other health pracitioners also have the opportunity to receive excellent training through Iran's extensive healthcare network and training facilities. Throughout the MENA region and globally, Iran has been mentioned by many media as a country with an exemplary healthcare system.
In every province (or state) in Iran, there are district health centers, so-called health houses for villages and small-towns and at least one medical sciences university per province. The health houses employ health workers, or so-called "Behvarz", who answer to and manage the need of the people in the village. University chancellors of the province's medical science universities are also in charge of all medical facilities within their province. Iran consistently proves to have fairly positive health indicators.
Doctors, surgeons, hospitals and medical suppliers in Iran can promote themselves through media services by employing digital marketing agencies in Iran such as Sisarv, who manage all their digital assets from website design, SEO, content marketing, branding/ personal branding, and a range of other services in order to promote their healthcare solutions on digital space.
Healthcare in Iran is not only well-developed, but -as mentioned before- also has a lot of room for opportunities. As one of the most advanced industries of the country that can compete with other global leaders, it is a thriving industry to work in; not only for health professionals, but also for importers, agencies and consultants. If you are interested in healthcare marketing, drop us a message on email@example.com!
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