24 January, 2016

Digital Marketing is an industry full of developments and vibrancy. Studies show that the need for marketing managers started rising in 2012 and will continue to do so until 2022 by 13%. Digital marketing employees are people less likely to be fired and more likely to be hired on the long-term. Marketing, especially digital marketing, can bring a firm a lot of revenue, for it can efficiently promote products through trending platforms in a way that it sticks with the audience. It requires a native feel with technology, which is why a lot of digital marketers are young millennials who grew up with that kind of technology.

A great digital marketer needs to combine 3 skill areas as a basis: Business, creative and technical, with an ability to be a good presenter. Knowledge and experience with search engines and social media platforms are basic technical skills. Creativity needs an eye and taste for effective content creation. Business needs negotiation skills, experience over time, sharp decision making and theoretical knowledge. It’s a highly demanding industry that is in high demand. The Industry’s innovation lies in where business and creative skills of its experts meet; creativity and technical expertise decide over content; business and technical skills comprise SEO, social media affinity, email marketing and lead nurturing. So one cannot quite disregard a skill set or put a job position to share the workload, they need to be known by an individual since they more and more tend to complete each other.

Iran started getting sanctions removed with Implementation day at the 16th January 2016. Change will obviously not come overnight and it will depend mostly on the people working inside Iran, their motivation and especially the crucial next weeks that could define the Iranian market for the next upcoming years. Politics is an external factor, so we need to understand that we have to bring change and development to the areas we do have access to; may it be through our Job, area of study or connections and influence. An issue that the Iranian economy needs to put heavy focus on are private equity and venture capitalist firms. Relying on angel investment can be risky (see this previous post), so there is a high need for such firms in Iran. These services already do exist, but yet not quite at the overall performance level and market presence they are supposed to have.

With nearly all segments going to face major growth and digital marketing agencies gaining value, a lot of talent is needed right now. Branding will be a game-changer in the stagnating real-estate industry. Healthcare marketing has become a major trend to be taken seriously. There is great room for innovation and enough time to be creative. The current startup and business development culture in Iran’s major cities not only requests such a mindset, it endorses it. This stands in contrary to bigger and more powerful “dinosaur” companies that will not accept any employee’s ideas, no matter how good they are, for they already have the luxury to afford denying lots of great ideas.

If somebody wants an idea to be developed, businesses that are still in development or startup mode themselves are always the better choice.

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