Now with the age of sanctions against Iran reaching its end, international banks coming to Iran’s banking scene and swift moments from being available in Iran again, it is a great opportunity for businesses to expand their reach and make investments in a country in the MENA region that with its natural resources and fresh vital market will leave them richer than before in a short amount of time. Now here’s the Billion-dollar question, with competition this intense for Iran’s market, how can you improve your business structure to get the best ROI?
The core concept of business is to either be the first to do something or be the best at doing something. Being first could be way more profitable, but it’s also way harder, you either need to create something new that has no market demand, or create a need for something existing that has no demand yet, and for both of them you need to be ahead of everyone in the curve.
Now for this post we’re going to focus only on the concept of being the best at doing something that is already being done. What does it mean to be the best? Well this can depend on perspective in different areas of life, but in business the word “best” has a precise and definitive meaning. Being the best in business means that if you’re a manufacturing company your products consist of the best qualities in the industry, or if you’re a service company you offer the best services and make your customers feel appreciated.
To become the best at your business in Iran, Dubai or middle eastern countries for that matter, there are steps you need to take into consideration when you want to do business over here. Some are internal, like improving product quality or offering high quality services with lower charge rates, but some are external. What exactly are the external factors of improving your business and how can they affect your business? Well explaining what the effects of external factors on your business are is not that easy and it would take too long to explain every single point on that in this post, but the simplest point to know and take into your perspective is that these factors can shape how you approach the changes and improvements you do to your business greatly.
When you want to make business in Iran or other middle eastern countries, first you have to research about the culture and lifestyle of the people in that country, so you understand their mindset, how they think, how they live, how they work and do business. After you have collect this data you need to shape your business accordingly. Now it’s time to enter the market in the most effective way possible, digital marketing.
Digital marketing in Iran, Dubai or middle eastern countries makes it possible for you to reach out to more people than you might have been able with normal marketing. In a country like Iran where people are tech-savvy, and yearn for new ways to use technology to make their lives easier, corporate real-estate and outdoor advertising are highly expensive digital marketing is the Holy Grail of ROI.