1 December, 2017

In our previous Blog post, we have given a brief introduction about the digital marketing and advertising industry in the Mena region. In our part 2 post, we will talk about some game-changing developments in the Mena region.

Tehran, one of the most vibrant cities in the region. Iran and especially its glittering capital are in a state of radical change. The city was something else 20 years ago. Another 10 years passed and it seemed that it metamorphosed again. Another couple of years have passed now and the development it made in those is multiple times as great as it once did within more than a decade. What many people hear on the news now and what it has really become are being worlds apart.

While real-estate prices are on an excruciating high, an industry called digital marketing took the advantage of low-budget financing and top-notch return-on-investment to take a major step in developing the country’s service sector. Iran is counted as an emerging market, though the service sector makes up for 51% of the market. Telecommunication giants such as T-mobile and Vodafone soon want to join business in Iran, now that sanctions are loosing their Iron grip around the country.

There are many companies from different segments now that are in need of a digital marketing agency in Iran. For a while, only Iranian companies, now things are going global faster than anybody anticipated. Foreign companies and brands searching on google for Iranian digital agencies in order to partner or become their client is increasing, some of them being industry-leading brands. Some agencies in the MENA region also found their own niche market such as healthcare marketing and medical tourism while also operating in other segments. When it comes to innovation, digital marketing agencies in Iran have the potential to become a guiding light in Iran, thanks to their combination of creativity, business intelligence, technical know-how and bright human resources.

But how is it in other countries? And most importantly, how do the agencies correlate in this field? The aforementioned paradigm-shift in marketing in part 1 of this series is also leaving its mark on middle-eastern countries: For instance many Turkish executives agree that the approach needs to change dramatically in order to align with the modern user and consumer, two different terms that tend to more and more grow together. Turkey still invested mostly into conventional marketing, though the acceptance rate for new technologies and trends is very high, which is the essential base a country needs to have to switch its dominant strategy from classic marketing into digital marketing.

Digital agencies in dubai count to over 100 names. They offer SEO, social media marketing, branding and web-design for Dubai, the UAE and the MENA region. The digital marketing industry is becoming the platform of the Marketing & advertising industry on a global scale. Its philosophy of inbound marketing helps this new industry by delivering professional results to an audience that is much smarter than the consumer of the past, since access to information has become easier with the digital century.

In the coming Week, we will keep you updated by talking about some top agencies in the Mena region and Iran.

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“Within one lifetime, we have seen a transition from a handful of people with access to information, to 5 billion having all of the knowledge in the world at their fingertips, and in their own native language. This is truly incredible”.

Eric E. Schmidt, Executive Chairman, Google Inc.