Earlier this year the SEO community was expecting an update of Google’s Penguin Update, an algorithm that works at decreasing the results of websites using manipulative techniques to improve their SEO. Based on current results, many experts say that the way SERPs ( Search Engine Results Pages) are changing, cannot be an outcome of Penguin, but rather an update to google’s core algorithm. There have been major changes in rankings though it is too soon for final evaluation since the update still seems to be on the rollout.
One major result was that classical print publishers seem to be hit hardly with their rankings, experiencing a vast decrease in SEO, while the branding industry and brand search queries are experiencing a big jump. The change in the top hundred sites are massive: 50% of all those sites either had a great loss or great win. Once again, the quality of content and user intent are the two big key-factors to think about when working on SEO:
The Inbound Marketing revolution not only made the marketing industry redirect its entire strategic framework. Consumers automize their skipping of ads through ad-blockers, dislike Tv-ads for the most, cold-calling is a method used by marketers now in pension, and the pace of technology changes everything more rapidly. Consumers/ users don’t want to assess themselves with tricky links to a “buy-our-product”-page, they want to have a great user experience based on the things they search for. So content and how exactly a user experiences it are the new key indicators for a company which wants to make profit. Google values users intent, because search results will therefor be both user-friendly by showing results that more precisely fit the user’s needs. This involves for google to decrease the SEO of sites who disregard intent and content and underestimate its power/overestimate their persuasive skills in business.
Digital Marketing as an industry is reasonably a very important, high-demand thing by now. We are having the same situation with digital marketing in Iran, experiencing a very high demand, both in B2C and B2B. There is a formula I like to think of when it comes to opportunity in business:
(Idea + demand) / timeframe = Opportunity
The Digital Marketing agency with a great view towards content marketing, an affinity with social media and professional market research techniques in Iran can exactly fulfill that formula. Implementation day has been upheld, the sanctions are lifted from Iran. This makes things in Iran even more adventurous for the long term, especially for digital marketing.
Editing a website in a way so that it is optimized in search engine rankings, when a users types in certain keywords related to the company’s industry/product/service/offer/target audience is a key factor. Nowadays, It is not really about convincing of clicking on a search result, it is about quality-based reassuring what a user, lead or customer is already searching for.
The google core update has created a volatile atmosphere in news, discussion boards and rankings online, though the reason behind it seems very logical once professionals understand the issue and how to treat it.
If you are interested in selling your quality products, drop us a message!