Implementation day has marked a historical moment not only for Iran’s diplomatic stance with the world, but also for entrepreneurs in Iran and throughout the world. Just insert the search term “Iran” or “Iran business” and you’ll find that news platforms are writing articles on these matter on a much faster rate. What is also interesting is that google has recently included the Iranian calendar for results. So if my geolocation is Iran, the Iranian calendar is now shown for updates instead of the gregorian, which was the standard in Iranian search results until recently. Since there are less boundaries-and they will decrease over time- many major corporations, mid-size businesses and startups are scouting out the Iranian economy.
We have already mentioned that Iran has a very high Internet penetration rate, debit card penetration rate and the trend with which the statistics of those rates are increasing are accelerating non-stop. Europe has a big advantage over all to start business in Iran. Russia is now joining the game with some of its major companies and China is even referred to as “the new best friend” of Iran as a trading partner. We have done some math at our agency and if these elements are combined, e-commerce and digital marketing will be essential for promoting foreign businesses, consulting firms on finding their target audience and establishing online trade opportunities by making use of Iran’s big Internet boom.
Wariness is also key though, since most foreign companies do not have any local knowledge whatsoever, and they absolutely need to find Iranian partners they can put their trust into. May it be an agency, firm, client or middle-man, the strategy of choice should not be underrated.
At the moment, Canada is negotiating to remove the sanctions from their side as well and to open up a new embassy in Tehran . Canada and Germany will be among the top countries to work with based on the history of Iranians that live in Canada and the old tradition of business between Iran and Germany. So from a business culture perspective, they will be absolutely valuable players.
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