18 April, 2016

The space of Iranian advertising has a very diverse infrastructure for using ads. And with such a rapidly increasing Internet penetration rate, digital marketing is the new standard. Tehran’s hundreds of billboards waiting to be leased for a product or service, a real-estate offer or a B2B company’s data, up to the vastness of digital space are all a potential asset to increase sales.

Advertising Agencies in Iran enjoy an important reputation in both the B2C and especially the currently more important B2B sector by now, being a hub for Iran’s booming startup environment and industry development. They play a major role in advertising for post-sanctions Iran itself, while communicating with other digital or full-service agencies abroad to make connections and work on deals, partnerships and joint-projects. There is great potential for business development and entrepreneurship in Iran. The culture and its people grow up with essential skills in business: They get accustomed to very basic principles of negotiation and bargaining from a very young age. If one walks through either Tehran’s traditional bazaars or modern shopping malls, there are plenty of chances for eavesdropping on people bargaining over prices, without a real limitation to age or gender. This has become an essential part of Iran’s contemporary business culture, and way of life.

Iranians are famous for some specific fields: The healthcare segment with its excellent professionals both inside and outside of the country, the people’s talent for entrepreneurship across all Industries and sectors and their constructional engineering sciences. A major reason for us as an advertising agency in Iran to offer digital marketing services to the healthcare segment. Most Iranians become seasoned and tough negotiators within their twenties, independent from gender, field of study or social class. This is the reason why Iran has survived even the toughest sanctions in the past decades. Without so many daring people and risk-takers, there most definitely wouldn’t be the slightest chance on a JCPOA or chance for economic development and the joining of the globalized business world.

A lot of people who studied in various different fields are winding up inside the Marketing & Advertising Industry, because of its plentiful opportunities or through recruiting: Digital Marketing in Iran is very much considered a personal talents field, so it often doesn’t only matter what people studied. Recruiters and professionals conducting talent acquisition look for very certain experiences, skills, personality traits and specific talents when hiring industry professionals, even when not directly admitted or asked. Is the job seeker somebody who can present her/himself very well? Are they persuasive presenters/public speakers? Are they afraid of risk or do they embrace it with mind and vision? Are they able to question the standards? How much effort and readiness to learn are they bringing? How fast are they going to learn things like SEO or CRM?

Top Advertising agencies in Iran want people who are a positive answer to those questions. Digital marketing and advertising in Iran has the highest standards and toughest expectations in the range of those mentioned factors. Mostly it has to be like that, because from now, most of the economy is going to depend on advertisers and marketers, most importantly in B2B. New and more expensive technologies are being bought and invested into, to further modernize Tehran as the most important and stable – and currently safest – business hub inside the middle east. Iran needs to ace it in its present day, which is a decisive moment in its ancient history. Not only Iran, but also neighboring countries will be able to increase domestic development and stability on that matter.

At the end of the day, nothing will be achievable through peace, an open market, open mind and effort. The GDP is increasing on a healthy basis considering the past tough sanctions, an increase of USD 10 billion within the past year – which was amidst the toughest sanctions Iran has seen in the last 36 years. Thanks to new improvements in e-commerce, Internet usage statistics and business development.

If you are interested in selling your quality products, drop us a message!