In the wake of an exponentially rising e-commerce industry, online advertising opportunities and digital marketing solutions, several social media platforms are now working as a matured gateway for promoting goods and services in Iran. The country's Internet penetration rate is increasing tremendously, putting the country into the Nr.1 position in the MENA region regarding the amount of people who have internet access. Digital marketing agencies and advertising agencies in Iran have already seized this opportunity by re-aligning their strategy with those digital platforms. Here are the 5 currently most effective platforms for social media advertising in Iran:
Telegram For those who aren’t yet familiar with Telegram: Telegram is a messaging app very familiar to Whatsapp, but with higher standards in user security and encryption, along with more functionality and possibilities compared to its older competitor. Though it is not as widely used as Whatsapp on a global scale, it certainly is the Nr.1 messaging app in Iran. Brands and top advertising agencies in Iran use it to promote goods and services on so-called channels and large user groups, such as supergroups. It has proven to be a major tool for increasing ROI and target audiences animating a wider spectrum of people into the purchasing process. Instagram Instagram has realized the demands of businesses trying to sell their product on one of the world’s favorite social media apps by adding business tools and more functionality to their app. Businesses and brands further make use of these new features by creating advertisements formatted for Instagram’s content dimensions or directly per Instagram ads. As the direct-pay solution is being used globally by an increasing amount of businesses, on the Iranian market this feature cannot keep up with the creativity of digital marketing and advertising agencies in Iran, or really any other country, as ads are more professional and responsive, along with a much better quality when they are done by professional agencies. Instagram has proven to be an essential platform for Iranian brands and businesses – or internationals who have entered Iran as a new market, realizing the country’s huge growth opportunities. Aparat Apparat is the Persian equivalent to YouTube. For video marketing, it has thrown out YouTube as a competitor in Iran due to domestic website censorship. The top digital marketing agencies in Iran all use video marketing to promote client products online and also on TV, as it currently is one of the most responsive marketing and advertising solution in the country. Compared to western television ads, the Iranian competition seems to be a lot more meaningful and profound when it comes to spreading brand messages, as they often have a much more captivating narrative. Google As of current, organic search engine optimization is both one of the most valuable advertising solutions and professional marketing skill within the country. Experts and agencies who offer SEO as a service are in very high demand. The reason is that increasing a brand’s ranking on google is technically not an ad. But it has many of the characteristics of an ad since it exposes a product or service to a massively higher user base. Instead of paying for google ads, many businesses in Iran –both home-made and international newcomers on the market – close deals with advertising agencies in Iran in order to get a boost in brand recognition, target audience volume, competitive advantage and ROI. Linkedin If you are a tech-savvy professional, you probably have a LinkedIn account in order to make companies find you and hire you for a new job. If you are a digital marketer on the other hand, you also make use of LinkedIn's splendid features for your digital marketing campaigns and brand awareness. With the possibility of publishing articles and accumulating a massive amount of connections, LinkedIn is a must-have for promoting your business.
While domestic censorship keeps marketers from using websites such as Facebook and YouTube for their purposes legally, one could argue that those shortcomings could - in the technical perspective - be circumvented by using a VPN (Virtual Private Network), which is widely used in Iran. But that would create issues concerning location accuracy (since users connect to a server in another country) and the accuracy of many types of data. Furthermore, not every Iranian user with internet access also has a VPN. So eventually, by using the open social media platforms along with Iranian equivalents, this issue is easily being prevented. The named platforms have tremendously boosted e-commerce business output in Iran and brought businesses of domestic and international origin together for working with each other.
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