The pace at witch the economy in Iran is improving can be actively felt inside companies. The days after the 16th of January seem to pass by much faster than the days before this date, the so-called implementation day, where sanctions have officially started to be removed based on the deal between Iran and the P 5+1 states.
More and more companies from around the world are doing their market research on Iran, while the smartest among them have already finished this step last year. Those companies which have already done so have a decent head-start over competition, since they already started working with an Iranian partner. The last sentence might have already suggested the big advantage for businesses in the B2B sector. B2C companies will still need some time to start selling their products to customers in Iran because of several external factors involved, though demand for foreign products is very high and will continue to see a positive trend in Iran.
To speak in a more economic language, Iranians have both the willingness and ability to pay for quality foreign products, they value it. Preferably, american products when it comes to technology or service goods and Europeans when it comes to fashion/clothing, luxury brands or personal care. B2B companies in areas such as branding and digital marketing in Iran and abroad that currently work things out together not only have an advantage based on the current shape of Iranian economy, they also have an important responsibility of helping to develop it through Ideation, Innovation, joint-projects and partnerships.
If you didn’t find the time to follow our blog yet, I recommend you should. It is not meant only as a base of pure information, but also as a guideline for business people who are actually interested in setting something up in Iran. May it be a startup, expanding the current company, or even introducing an entirely new product.
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