If you missed out on part one and two of our Iran essentials, you can find them here.
Throughout the past couple of years, starting in 2012, when sanctions in Iran got tightened, the inflation rate reached stellar percentages, stubbornly boosting the rate of unemployment. With 60% of the country’s roughly 80 million population being under the age of 30 in 2013, this naturally affected a lot of young and educated alumni as well.
As the year of 2015 is coming to an end, while Europeans and especially its insiders thirstily awaiting Q1 of 2016 to be their quarter for Iran plans, Tehran’s polluted December sky makes us all triple the intake of fruits and vitamins per household with medical precision. The city’s famous Milad tower, a multi-purpose tower in Tehran, 6th tallest tower in the world and 17th tallest freestanding structure in the world cannot be seen inside the air pollution. And that is indeed a code red for the city. Schools got closed and all factories inside Tehran need to completely shut down any kind of production and process for a complete week. If there is one single positive thing striking into Tehran amidst all the floating, toxic microscopic garbage, it is business startup ideas. The ideas by business-people and marketers are initiating on a higher rate, are being passed on and improving through their mutual competition.
A newborn child, whose crying is proved to have the decibels of a jigsaw, devouring all the life and energy out of its parents in the middle of the night, needs maternal nurturing. In this fashion, a new startup needs dedication of time and money from its several parents: These are its CEO/ Founders and private equity/venture capitalist investors in order to develop a strong and healthy brand persona with character one day. Bringing some angel investment and crowdfunding along will turn out to be fruitful for investors if the startup is chosen carefully… and vice versa.
And just like the young kid needs to go to school to be taught, a young brand needs to learn the alphabet of branding, a successful business model and plan, market research, business strategy, big current trends and the correct lines of communication to clients/customers/suppliers. Finally focus all of this onto the culture and way of life and work in Iran. Just like a young kid needs to have proper friends in school so that one day it becomes accustomed to its social requirements.
So right now, there are a couple key issues for both Iranian and foreign businesses to consider:
Our team wishes everyone a happy Yalda-night. The night of yalda is an ancient Persian tradition that takes place at the longest night of the year. It is based on the old belief of Mithraism and celebrates the victory of the sun and its light over darkness.
If you need further information, more personal insight or any request regarding marketing in Iran, you can also contact us
To be continued.