30 January, 2016

The meltdown is taking place: International delegations are watching Iran, people of domestic and other background are in a hype to establish communication on a global scale with Iran as a business hub . Hotels are still booked out, more tourists are being spotted especially from Europe and international business professionals have done their math: Iran is among a group of countries that have experienced a vast boom after joining the world economy due to all the untouched markets and new arising opportunities thanks to technological development and the globalization process. For more detailed insight into Iran compared to other countries that have experienced economical liberation, click here. Until now the Iranian economy seemed to be frozen because of sanctions. Implementation day made it possible for a long winter to come to an end.

When I finished watching the 3rd season of game of thrones lately, I drew some metaphorical similarities: The sanctions being the army of dead walkers threatening to bring Westeros (Iran) to annihilation. While the P5+1 agreement is the only metal when forged into an arrow or blade/spear that is able to defeat a dead walker (obsidian stone). A long winter has been here for a couple of years and finally we are awaiting a great summer of prosperity and game-changing events. I don’t know how game of thrones will continue yet, though the summer is real for Tehran.

Digital marketing in Iran is and will continue to be a highly accelerating trend, growing bigger and more professional time after time. Iran’s GDP (USD 415 Billion in 2013) will be expected to rise to a trillion level, making its economy able to compete with strong countries in the future. As Iranians are preparing to keep an eye for opportunities, they are also advised to keep an eye on competition: Not every business from abroad will be a partner, but quite possibly also a lethal competitor that might wipe an Iranian business out. Iranians need to keep it up with a completely open mind and also, like germans like to say, jump over their own shadow in everything related to business.

English skills will be in absolute demand, both written and oral. So no matter what the state of your english skills is right now, take time to review all industry-related or subject related keywords in english. The will be an invaluable asset for negotiations, could save a possible customer, client or partner from refusing and maybe even an unnecessary embarrassing moment.

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Photo by: Ario G. Cecchettini