Up until now you have properly understood that the main goal of Search engine optimization is to make the search engine understand your site as well as possible when it crawls it, so it would recommend your site above your competitors, but what else can you do besides keyword distribution and site structure? The answer is meta tags. Meta tags can help the crawlers understand your site better, by letting them know what type of media you’re using on your site; whether the content is text, image or even video. People might look at an image or video and instantly know what type of media that is or what the media is about, but to an engine crawler an image for example is just a concentration of colors and pixels on a specific part of your site. So, in order to make the crawler understand what those pixels are or what the image is, we need to use the image alt description to our advantage, and even use meta tags to make it even clearer for the crawler what the intention of this image is. To Understand more about tags you should visit schema.org, and browse their site to see different meta tags you can use for different content on your website.
Now the next factor you should take a look at are server-side factors. One of the key elements in your SEO efforts should be making sure your website is accessible to your audience in the most convenient way possible, meaning it should load as fast as possible and it should be reliable, meaning it shouldn’t crash. You can approach this issue with multiple solutions. Using multiple servers in different geolocations can help your site load more quickly, because the user then will access the contents of your site from servers that are located either in his/her country or are located near her. This is called content delivery network (CDN), a geographically distributed system that allows clients to access the same content from the nearest server. The next thing you can do for your SEO, so you can have a successful digital marketing in the middle east, is server-side caching. This neat trick works as follows: Your web-server interacts with your database only once in order to generate a given page, and then it saves a copy for a period of time and only sends out the copies.
Now here are some key points that you need to always consider for your SEO in order to avoid common mistakes made by rookies:
Now last but not least, you have to use tools to track and analyze your SEO efforts. The best tool that you can take advantage of is Google Webmaster, and Google Analytics which is a tool that is part of Google Adwords (but you don’t need to have an ad campaign in order to use Google Analytics.). These tools will give you a visual graph and detailed analysis of the keywords that have worked in your favor, the bounce rate, how long a user has stayed on your website, and other information that you can use to improve your SEO and ascend your digital marketing in the MENA region to a higher plateau.
We have come to the end of this 5-part blog journey of exploring the world of SEO, but believe it or not, this was just a general overview of only the fundamentals of SEO. In order to gain the most out of this technique there is still a lot you need to learn. You should check out sites such as Lynda.com and hubspot.com for a variety of courses and videos that will give you a more advanced and detailed look at SEO as well as digital marketing, but also as mentioned you could also check out our website for more information on the world of search engine optimization and digital marketing in the middle-east.
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