In an age where everything is tech adjacent, where we can’t get ahead in our business without the use of digital marketing, especially at places like Dubai, Iran and the MENA region, where competition is at its peak level, a place considered the digital marketing’s haven, how exactly can you make your business or digital marketing visible?
These days when we want something or need information about something we depend on search engines like Google, Bing and Yahoo to provide us with the information, content or service we need; so how exactly does a search engine decide which websites are worth our time to look through or will provide what we need? The answer lies in their algorithms, which are optimized to go through all the pages on the internet and come back with results that are the most relevant as well as authoritative. Now what can you as a web developer or content creator for a website do to get your page/link on the first page and also top search results of search engines? Because let’s be honest, there are thousands upon thousands of website on the internet and people usually only look at the first few links that the search engine shows them, and if they feel generous enough they will also look at the second page of the search results but not much more than that; so if you want search engine visibility and especially if you’re located somewhere in Iran, Dubai or the MENA region or want to do digital marketing there, you will either have to follow some tedious guide lines yourself to optimize your website for search engine optimization, which I will tell you shortly, or seek out the help of digital marketing savvies like Sisarv digital marketing agency which is one of the leading experts in this industry. Technopreneurial companies like Sisarv who specialize in digital marketing in iran and Dubai, have a keen understanding of how to take advantage of SEO for digital marketing in the MENA region, so your site, brand or business can get search engine visibility and SERP (Search Engine Results Page). So how does SEO work exactly? The first thing that a search engine does when someone searches for something is to look at the keywords on your page which are the most “Relevant” to what that person has searched, but keywords are not the only deciding factor on how your site gets search engine visibility. Sure it’s nice to have accurate and relatable keywords, but you also need “authority”. Authority means that your website is being trusted by the search engine that a person is using, which will cause more organic search traffic to your site; you can create that trust by having relevant content on your site and quality links from other reliable pages to yours.
Here we just scratched the surface of this amazing field, there are a lot more to having an “optimized” SEO which you as a designer or content creator should keep an eye on, things like internal links, content alignment, optimizing site title, metadata description etc. , so feel free to browse through our website to get yourself more familiar with SEO. Now to the moment of truth, what can SEO do for your business besides a better online presence? Good SEO can essentially provide you with a stream of some of the most targeted and intentional traffic. Here at Sisarv digital marketing agency you will feel right at home, you can be rest assured that you will be provided with search engine optimization that can help you ascend your social media advertising in the MENA region to the next plateau and truly measure your results as well as your return on investment. With all that being said we will continue our journey of exploring the world of SEO in more details in the next blog posts, so make sure to keep yourself updated with our blogs.