In the previous installments of this post we discussed keyword planning and how your content should look like so you can have an optimized site for SEO. In this installment I’ll tell you how you should structure your site and how you should optimize your content for that structure, so your efforts for search engine optimization and search engine visibility in Iran, Dubai, MENA or any other region get you the results you’re looking for; if you feel a bit confused and uninformed please check our previous posts, and if you’re completely lost feel free to start from the very first installment, and get yourself more familiarized with the topic before continuing here.
You might not realize it, but you actually learned a big part of content optimization in the previous post. We learned that in order for your site to become more optimized for search engine optimization you need to have high-quality content. Now you need to take your optimization to the next level by learning how to optimize your content in accordance to the structure of your websites. The key to doing that is a little trick called keyword distribution. But let us first take a look at optimizing site structure before talking any further about keyword distribution, because first you have to give your website a clear and easy to understand (for search engines mostly) structure, and only then can you optimize your content for your site’s structure.
Hypothetically speaking, imagine you walk into a library or bookstore, you’re looking for a fictional book that you don’t know its exact name of and you only know that the first letter of the author’s name is “J”, what do you do? Well, you would ask the person sitting at the reception/information what you’re looking for and that person sitting there would guide you to where the fictional books are, where the books are ordered in an alphabetical order by the author’s name, and after a little searching you’ll find out if they either have the book or not. Now consider another scenario, where you enter another bookstore or library, and the whole store or library has no “structure”, or even worse, all the books in the store are listed on a board in a random order and the board is never updated, so you don’t know if after hours of searching, when you finally find the book you’re looking for on the board, would still be available in the store. Now this is the difference between a structured site and a site ruled by random chaos. This structure will make a big difference for your search engine optimization when search engines try to crawl through and index your site (I’ll explain in more details what crawls/crawlers and indexing are in the next posts where we get more tech savvy).
Digital agencies in Dubai or a digital marketing agency in Iran like Sisarv put a lot of thought into their site structure in order to get a better search engine optimization and SERP for Iran, Dubai or the MENA region than most digital marketing agencies in Iran. Now in our next post I’ll tell you about keyword distribution and how you can optimize your site structure to get a search engine visibility like a digital marketing agency / social advertising agency like Sisarv.