Strategy & Campaign
Marketing strategy is a series of actions you take to achieve your overarching marketing goal. Marketing campaigns are the building blocks or actions within your strategy that move you toward meeting that goal. Marketing strategy and launching a marketing campaign involve multiple goals and a lot of moving parts. SISARV Marcom Agency is one of the leading digital marketing companies, who is well experienced in offering marketing strategy and marketing campaigns in different industries. Market research, focus group, online survey, and media planning are our main tools for designing/refining marketing strategies and designing marketing campaigns.
Market research consists of systematically gathering data about people or companies –a market– and then analyzing it to better understand what that group of people needs. At SISARV Marcom Agency we have several years of experience in the market research. With the help of our specialists in this field, we can give you the best advice and help you to better understand your market and excel at competitors. Our market research reports help you achieve a better perspective on industry shifts, changing consumer needs and preferences, and legislative trends and make informed decisions about the company’s strategies.
A focus group is a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or a marketing campaign. In these meetings, a trained moderator leads a 30-90-minute discussion within the group that is designed to gather helpful information. At SISARV Marcom Agency, we design and hold focus groups with the optimum combination of participants and a mentor whose goal is to hear from everyone and to encourage many different opinions and ideas to be shared. These kinds of meetings provide us with valuable information for marketing strategy and campaign design and development.
Campaign Design & Development
A marketing campaign is a marketing effort put forward by a company to drive engagement, conversions, traffic, and revenue. The campaign ties in with the overarching goals of the organization and include one or more channels in the efforts. SISARV Marcom Agency has years of experience backed by detailed knowledge of marketing communication tools and their target audience, along with 360-degree marketing and communication capabilities. We can design creative and engaging marketing campaigns (digital marketing campaigns) to accompany you in getting your brand to become a success.
An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics. People are often encouraged to complete online surveys by an incentive such as being entered to win a prize. We use online surveys in the process of strategy and campaign design and development for our clients to gain a deeper understanding of their customers’ tastes and opinions.
Media planning is finding the most appropriate media platform for advertising and promoting a business or a product. A media plan determines when, where and how often a message must be published for the targeted audiences. SISARV Marcom Agency, choose the best media and advertising method to come up with the media strategy.
Not only we provide marketing strategies but also, we design 360-degree advertisement campaigns which they are targeted, centralized, measurable, memorable, charming and creative. We will use different and appropriate media to make these campaigns seeable and cover mentioned campaigns KPIs.