Things to know before designing a LOGO

Creating a logo can be a challenging process. The logo that you select is the heart of your company’s CI and a vital section of a brand. The first thing that your customers should remember about your company is the logo. Stabilization of a brand helps to occupy a corner of the customers’ mind. In other words, a brand is a set of experiences which clients memorize of the person/organization services.

Here is a list of seven things to think about before creating a logo:

Selecting the proper name

In case the name is not been selected yet, user testing will help to finalize it. Sometimes, hundreds of names are tested before finding something that fits a person/company’s needs perfectly.

Don’t depend on trends

Design trends come and go, and the Internet has only accelerated trend turnover. Instead of leaning on what’s hip, focus on classic design rules and build something that lasts. You’ll want a strong design that communicates your identity in the simplest way.

Black and White

Few designers recommend designing logo in black and white first, bringing in color towards the end of the process. Traditionally, the need for this stemmed back to the limitations of print. Nowadays, print is significantly less important, but the black and white rule is still worth following. By leaving color out of the picture, you’ll focus entirely on the structure and white space of your design.

Flexibility

The flexibility of your logo design is incredibly important. An excellent logo works in various sizes.It is better to create variations of your logo for different sizes and even light and dark backgrounds. Sorting this out now will help you in the long-run.

The difference between a logotype and a logomark

Logotype is a logo made up of letters, in contrast logomarks communicate your brand with a symbol. Every company needs a logotype but logomarks aren’t always required.

What does logotype say?

Beyond communicating the alphabet, every typeface has a personality. Think hard about your company’s overall personality and the impression you want to make, then find a face that echoes it. Script type will give your company an artistic feel, serif typefaces often feel formal, and round sans-serif faces are playful. You get the point.

Inspiration

Taste varies from person to person, but studying famously excellent logo designs will push you off in the right direction.

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Reference:

thenextweb