Instagram is one of the most used and popular applications in the realm of social media. In Iran, there are 14 million active Instagram users, equal to 17% of the country’s population. Some use this app to keep themselves updated with the news, some to catch up on celebrities’ gossips, and some other to keep in touch with friends and share their photos. On the other hand, some businesses use Instagram as a tool for their digital advertising campaigns or to communicate with their customers.
Some of the most followed pages are Instagram with 221 million followers, Pop singer Selena Gomez with 122 million, and some other celebrities including Cristiano Ronaldo with less than 110 million followers. In Iran, actors and actresses such as Rambod Javan, Mahnaz Afshar, and Taraneh Alidoosti are followed by roughly 6 million users. Since the very first days of Instagram, we have witnessed many innovations that were also mentioned in previous blogs, such as Direct messaging, Live feeds, Face Filters, and managing multiple accounts. This blog goes over the most recent updates and features in Instagram.