The healthcare system of a country is among its most important pillars for the successful growth of the country and its peoples. If healthcare is weak, then everything else will be affected as well. This is a fact that Iran, which many refer to as a “third-world-country”, is taking into strong account. The Iranian healthcare system is in fact a very mature market. Given the current circumstances of western sanctions and the country’s inability to import lots of equipment, it is fairing extremely well by strongly focusing on the education and expertise of healthcare practitioners, a complex system of hospitals and local “health houses” for small villages and small towns in order to cover areas with less possibilities. The system itself is made of three distinct sectors: Public-governmental, private, and NGOs. In 2002, Iran’s healthcare sector had a market value of 24 billion USD and has risen to 96 billion within the 2017 fiscal year. This article will look into some of the most important developments, challenges and opportunities the Iranian healthcare market has to offer.
Medical tourism is probably one of the most exciting developments within the country’s healthcare sector. Globally, medical tourism numbers are showing rapid growth as a market and Iran is following the trend. An increasing amount of patients from other countries are visiting Iran for its healthcare services. This is indeed a very interesting development given the fact that Iran is still under sanctions and is not allowed to import many lines of US equipment. Medical tourism is also a great market to consider for investors as Iran is consistently showing a very stable and growing healthcare market with its outstanding human resources and development plans.
Medical Education and Innovation
Medical education in Iran always sought out to compensate for the lack of equipment through an outstanding quality of healthcare education at universities and other institutions along with a high-profile healthcare-culture . And so far, they have been doing a great job. Personal branding for many of the country’s highly experienced doctors along with healthcare marketing is helping that trend to grow further by promoting doctors and health institutions. As Iranian healthcare still has a poorly managed referral network, healthcare marketing and digital marketing services for hospitals and doctors help patients connect with medical facilities and hospitals that ideally suit their needs and help skilled health practitioners with making a name for themselves. Even marketing agencies and startups can benefit from Iran’s open-minded healthcare philosophy by collaborating on private-sector projects that may help save the lives of many patients as agencies and startups are able to bring a wide range of innovation to the healthcare industry.
Advanced Automotive Health Technologies
A highly interesting and exciting cross-industry to consider: Bringing together healthcare technologies and the automotive industry. Iran’s automotive industry has never been its greatest industry and time is long overdue to make some changes for the sake of air pollution and public health. As Iran Khodro stopped producing its old Peykan Cars and more Iranians are driving cars by international manufacturers, one could argue that this could decrease air pollution. But the problem is that there is a very rapid development of urbanization and people moving from small towns or villages into bigger cities such as Tehran in order to have more possibilities. This demographic change and an ongoing increase in private car ownership doesn’t really improve the state of air pollution. Therefor it is not only a very exciting, but also an essentially important interdisciplinary market to consider for development and for increasing the health rates for tens of millions of people in the country. Several international car manufacturers that operate in Iran are already putting a higher emphasis into social responsibility and ethical driving instead of purely focusing on the car itself as part of their advertising strategy. This advertising concept is being used to increase credence in social responsibility among people in order to move them towards a safer and more responsible driving culture.
Healthcare marketing is a unique kind of digital marketing that emphasises on digital solutions for the healthcare segment. With its own set of special paradigms that put higher focus on healthcare ethics, social responsibility and raising advertising in Iranhealthcare awareness, it is a young marketing approach that compensates for things such as bad referral networks among doctors in Iran. It helps in getting successful doctors and skilled newcomers in gaining recognition and retained patients. It can help hospitals with a broad spectrum of solutions, from digital marketing to managing hospitals more effectively through digital assets, up to conventional solutions such as designing content, being websites, catalogs, brochures and healthcare articles for patients and help people in shaping a healthy lifestyle by spreading awareness. Storytelling, content creation, SEO and all other digital marketing techniques are included in healthcare marketing, but the difference is that here you deal with patients instead of customers. Therefore, special emphasis always has to be put into corporate philosophy and which healthcare facilities to work with. Healthcare marketing agencies are also a gateway for health facilities inside and outside of Iran to communicate and collaborate in order to boost Iran’s healthcare segment by exchanging human resources, supplies and equipment in order to serve patients better.
Those are only a fraction of Iran’s very diverse healthcare market trends, which is further expected to grow within the next few years. A great security for people living in Iran and an exciting opportunity for investors, startups and entrepreneurs, healthcare marketing in Iran is a healthy market to consider.
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