Around 80 percent of Internet users turn to online resources for healthcare information, the 2011 Pew Research Center revealed. In addition, the same study revealed that 15 percent of adults now use their mobile phones for this information.
Benefits of Social Media in Healthcare
Social media and similar online outlets offer several benefits for medical, dental and ancillary professionals engaged in the healthcare industry. These advantages include:
Lowered Costs: Social media websites can be used as medical marketing, promotional and communications platforms at considerably lowered costs compared to traditional forms of media.
Improved Patient-Physician Interaction: With social media, doctors can share their ideas and experiences and work with each other with greater ease, along with greater access to medical journals and scholarly articles. In the end, this makes patient care more efficient.
No Geographic Boundaries: Physical and geographical limitations disappear for social media. This online outlet is very helpful at reaching people from distant locations, making medical marketing and healthcare advertising more targeted and more effective.